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Who we are and how to find us.

Formally established in 2025, Citrus Analytics is a research technology spinoff of Opinion AS, a leading Scandinavian full-service market research firm located in Oslo, Norway, and Copenhagen, Denmark. 

Following a year of development, we are preparing to introduce the first of our three connected solutions to early access pilot clients.

We'd love to connect! Reach out to our co-founder and CEO Ole Petter "OP" Nyhaug. Click the button below to send an email. 

Leadership team

Our leadership manages a team of developers, product leads, a data scientist, and data integration managers.

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Ole Petter Nyhaug Co-founder and CEO

op@gocitrus.ai | +47 900 33299

Through 25+ years of experience in global and regional consumer research, "OP" worked globally with companies like Coca-Cola, IKEA, Audi, Heineken, Unilever and Telefonica while he served as business development director and head of innovation at Ipsos, Synovate and Opinion (where he is currently a partner and board director). OP has co-founded and built two successful tech-driven market research startups prior to Citrus Analytics.

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Dr. Martin Thorsen Ranang Co-founder and CTO

martin@gocitrus.ai 

Experienced software engineer and solutions architect holding a PhD in semantics and natural language processing. Martin builds on 30 years of experience in the tech industry, with the past 15 years dedicated to developing SaaS solutions and cutting-edge big data and technology platforms for market research.

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Paal Listuen Business development director

paal@gocitrus.ai | +47 928 45572

With three decades of experience in the market research industry, Paal served as the international director of operations and the European business development director for Norstat, Europe's premier data collection provider. He also founded and led Scandinavian data collection company Polling & Statistics, guiding it through successful growth until its sale in 2022.